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T.S.
Playground
Lay's
INCOMPREHENSIBLE FLAVOR
Problem: Show that Lay’s chips are more than a snack... they’re an experience.
Consumer Insight: People crave connection with others
Brand Insight: Lay’s chips provide a common ground
Art Direction: Taylor Slade (ME)
and Ariela Hernandez
Copywriting: Maren Edwards
Content/ Videography: Porter Christensen
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