TheraBreath:
Do you have death breath?
The ask: position therabreath as the strongest mouthwash on the market
Consumer Insight: Bad breath kills.
First impressions. Second impressions.
Romance. Professionalism. Etc.
Brand Insight: Therabeath is strong enough to kill The thing that kills.
DO YOU HAVE DEATH BREATH?
Hyperbolize how bad someone’s breath could be in social situations. Assert that Therabreath can put even deadly breath to death.
The Idea:
