GAP
Girls grow into women who emulate the thoughts and habits they observe in their mothers.
Self-talk is generational. Our goal is to empower women to Wear with Care, fostering mindfulness in how they speak to themselves and recognizing who may be listening when they aren't aware.
To add a non-invasive but impactful reminder to foster self love and confidence....
this tag will be sewn in all the women's garments GAP produces during the duration of the campaign.
Clothing tag
Trying on clothes should be a moment of joy, not self-criticism. These posters promote self-confidence and encourage kind self-talk, reminding shoppers that clothes are meant to fit them—not the other way around.
fitting rooms
BTS
We transformed a completely blank room into a warm, well-loved little girl’s room (that I’m still envious of).
