Trying on clothes should be a moment of joy, not self-criticism. These posters promote self-confidence and encourage kind self-talk, reminding shoppers that clothes are meant to fit them—not the other way around.
Being kind to yourself is harder than it sounds. Society conditions us
to focus on imperfections, making self-love a challenge.
That’s why Gap is introducing a clothing line designed to remind women to Stitch Love into their daily lives. Each stitched heart symbolizes self-love, strength, and the intentional care every woman deserves to give herself.