GAP

Girls grow into women who emulate the thoughts and habits they observe in their mothers. 

Trying on clothes should be a moment of joy, not self-criticism. These posters promote self-confidence and encourage kind self-talk, reminding shoppers that clothes are meant to fit them—not the other way around.

fitting rooms

Being kind to yourself is harder than it sounds. Society conditions us
to focus on imperfections, making self-love a challenge.

That’s why Gap is introducing a clothing line designed to remind women to Stitch Love into their daily lives. Each stitched heart symbolizes self-love, strength, and the intentional care every woman deserves to give herself.

Clothing line

bts

We transformed a blank space into a warm, well-loved little girl’s room (that I’m still envious of).

Art Direction: Taylor Slade (ME), Jill Jackson

Copywriting: Maren Edwards

Content Creator: Porter Christensen

NEXT PROJECT