Dove:
"Speak Beauty"

The one club for creativity: Young ones pencil winner 2024

Everyday, you consume thousands of
voices, opinions and ideas. 
It’s easy to get lost in the
noise of the world, 
but we need a way to cut through it. 
We can do so with the most powerful
tool at our disposal: 
words.

But they have to come from you.
Not Dove,
not a brand.
You.

SPEAK BEAUTY CAMPAIGN:

That's why when Dove wanted a fresh and bold campaign that broadens the definition of beauty for the next 20 years... we created "Speak Beauty" an extensive campaign will aim at informing the world on how to better communicate our feelings, to help them see how beautiful they really are.

COMMERCIAL:


Have your tissues handy... 

PRINT AND OUT OF HOME:

Utilizing magazine and outdoor advertising, we will share messages suggesting how to tell someone they are beautiful.

SOCIAL:

We’ll invite millions on social media to use the #SpeakBeauty to make a post about someone who’s beautiful in their life. 

HOTLINE:

We’ll also set up a hotline for people who don’t know what to say.

 Just call the number to explain that there’s someone in your life you want to talk to, but you don’t know how.

Dove will be on the other end, walking you through one of the scariest things you will ever face: opening up.

Call or Text
1-800-0-BEAUTY

SPEAK BEAUTY IN A NUTSHELL:

Art Direction: Taylor Slade (ME)

NEXT PROJECT

Content Creator: Kyle Gilmour

Copywriting: Jack Hansen

T.S.